Current State Analysis

I reviewed existing training and identified key gaps, supported by learner feedback:

• Overly text-heavy and static content

• Missing essential topics ex. how to use the product

• Limited interactivity and engagement

• Functioning more as an information leaflet rather than a learning experience

“This feels like marketing material, not training content.” 

Following the macro design phase (defining the WHO, WHY, WHAT, and HOW), the process moved into micro design, starting with the development of a wireframe.

The wireframe served as a visual blueprint, defining screen structure, flow, and dependencies, enabling accurate effort estimation and efficient build planning.

After the wireframe was finalized, it served as the foundation for developing a detailed visual storyboard. This provided a screen-level plan, defining content, interactions, and logic for each screen, enabling a smooth transition into development.

I created the storyboard that included programming notes (triggers, animations) and audio design (voice-over and sound effects) to ensure clarity and consistency during the build phase.

I developed visual mock-ups alongside the storyboard to ensure alignment between design intent and final user experience. aligned with brand guidelines, focusing on key templates for scalability. 

Once the storyboard and visual mock-ups were finalized, I led the end-to-end development in Articulate Storyline, starting with an Alpha prototype (without audio) for initial testing, followed by the development of a fully functional Beta prototype.

I conducted a pilot test with a group of SMEs, internal sale staff, and key retailers gathering structured feedback aligned with Kirkpatrick’s Level 1 (Reaction) and Level 2 (Learning) to evaluate both learning effectiveness and overall experience. 

🔍 Key Findings 

Positive Feedback

• “Really easy to learn the features while interacting.”

• “Very easy to understand — the demo video helped me a lot.”

• “Clear with all topics included — very effective training.”

• “Detailed information that improves product knowledge and supports my job.”

• I liked the fun elements and interaction. Good exam questions, Excellent training!"

• "Great material for getting familiar with product features and specifications. A useful tool for internal and external training, and also for helping consumers understand the value of our products" 

Overall, feedback confirmed high clarity, engagement, and effectiveness of the learning experience.

Improvements implemented

• Demo video a bit too long and repetitive
  → Re-edited into a more concise, focused version

• Need for quick-reference job aid post training
  → Added a downloadable demo guide outlining product features, accessories, and best practices for conducting effective on-the-job demonstrations. 

📢 Official Launch

After final validation, I led the official rollout of the learning module via the LMS, ensuring a smooth and scalable deployment.

• Published the course on the LMS, enabling global access and progress tracking

• Aligned with stakeholders to ensure clear communication and adoption across teams

• Supported rollout with guidelines and expectations, ensuring timely completion

📊 Measuring Success (Kirkpatrick Model)

A multi-level evaluation approach was implemented to measure learning effectiveness and business impact:

Level 1 – Reaction (Learner Experience)

• Collected learner feedback and satisfaction scores via LMS surveys

• Achieved 98% completion rate and 95% post-training feedback response rate
  👉 Result: High satisfaction (4.9/5), confirming strong engagement and relevance

Level 2 – Learning (Knowledge & Skills)

• Assessed learning through formative assessment and summative knowledge check (final exam)

• Tracked improvement on product knowledge
  👉 Result: 100% pass rate and completion, demonstrating strong knowledge acquisition.

Level 3 – Behavior (On-the-Job Application)

• Partnered with supervisors/ managers to evaluate on-the-job performance

• Introduced microlearning and observational assessments
  👉 Result: Improved consistency in accuracy of product information given to consumers and notice level of confidence in sale.

Level 4 – Results (Business Impact)

• Linked training outcomes to sales report from a key French retailer.
  👉 Result:

  1. • +35% increase in product sold by seasoned promoters of one particular in-store campaign (exceeded target)

     • Positive contribution to overall business performance